Tag Archives: Twitter

How to Market Your Business Using Social Spaces

SocialSpaceMarketingI see so many people trying to market their business online using social spaces.  Many have come to me saying “Social space marketing doesn’t work for me!”  I look at what they are doing and think “It’s no wonder it’s not working”.

If you’re sick of struggling and trying to figure out what the heck you are supposed to be doing to actually make money online, I have a solution for you!

About 6 months ago I did a three week webinar series on Social Space Marketing.  We covered the basics of Social Space Marketing and then went more in depth on Facebook, Pinterest, Twitter, Blogs and Forums.

I’ve decided to offer this course at a HUGE discount over what it originally sold for.  The specific examples may be different because social spaces evolve, however, all of the concepts and strategies are still valid today.

Go here and get the course at a huge discount.  (Discount ends at midnight EST on Friday, October 25)

Enjoy!

RoxSignature

Can Relationships be Formed Online

I can’t tell you how many times recently I’ve heard “You can’t create relationships on the internet. You have to do that face to face.”

About 10 years ago I would have agreed with you.
Maybe even 5 years ago. But…times change. We live in a different world now than we used to. Many people are working from home. They don’t commute to a building where they can meet others around the water cooler and chat. (OK…gossip…either way…) Facebook and twitter are the new water coolers.

I can remember a time, about 10 years ago, when I would go to the store in our little town, my husband could pretty much count on the fact that I would be gone for at least an hour to go about 2 miles down the road, grab a couple things and come home. What in the world took so long? I was chatting with people. Catching up on what had been going on in their lives and catching them up on me. Today, everyone is in a hurry. They are rushing from here to there and there to there. Very few people have time for face to face chats anymore. We get updated on what’s going on in our friends’ lives via their facebook status updates and their tweets.

Heck…my mom lives in Montana and I live in NY.  I see her once a year if I’m lucky enough to have her fly home for a visit.  But…we are closer now than ever.  We keep in touch long distance via facebook, email and phone calls.  She moved to the middle of nowhere when the grandkids were all very little (some weren’t even born yet).  They now range in age from 12 to 22.  They all have a relationship with their Grandmother.  Even though they rarely ever see her.

I have  a very good friend who lives in Washington state.  She has been there for me through thick and thin.  She knows things about me that no one knows.  I met her online around 2005.  I met her in person just three times.  She’s like a sister to me.  Our relationship began as a business partnership and evolved into a great friendship.

Another friend I met online helped my family find a place to live when we decided to move from NY to KY.  I had met her in person about three times prior to that.  Our relationship was formed online.

Now…do I suggest that you send your life savings to, or agree to marry, someone you met online and have never met in person?  Absolutely not.  You must use your common sense.

I do, however, know that people join in business people they know, like and trust.  Can that know, like and trust be formed on the internet?  YES…absolutely!  However, it only works if you are open and honest.  If you are feeding people a line, most will see through your BS.  Oh sure…you may get one or two who fall for it, but the majority of people…the ones you really want on your team…will see right through any shenanigans you try.

Bottom line…be honest…be real…be genuine and you can form relationships with people over the internet.

 

Empower Network vs Level One Network

I’ve been approached by reps of both Empower Network and Level One Network recently.  I see a lot of Empower and Level One reps posting on facebook, twitter, pinterest, etc…

I decided to take a glance at both companies.  They both claim to have a blogging system that gets indexed into the search engines quickly and easily.  So…me being me…I tested that theory.  I went to Level One Network’s home page and picked a couple of the bloggers on page one to test with.  I also went to Empower Network’s facebook page and couple of the more interactive people there and went to their blogs.

So, at this point, I’m using two random blogs from Level One and two random blogs from Empower.  This should be a fair test.  I looked for posts on each blog where the titles had nothing to do with either company.  I know that when I write a post, I can generally google the title within hours and have it show up on page one of the results.  When searching for the titles of these four blogs, I found something very interesting.

NEITHER the Empower blogs nor the Level One blogs were showing up on page one of the results.  What I did find is a bunch of Level One reps bashing Empower on their blogs and on social spaces.  I also found that every blog from each company looks just like the other.  I always say “Brand YOURSELF…not some company”.  With these companies, however, in order to take advantage of their search engine positioning (if they really have any) you must have your blog be TheirCompayURL.yourusername.com  You are not really branding yourself, you are branding THEM.

What is looks like to me is the reps from each company are competing with other reps from that company for the search engine results when people search for the company name.  However, posts about something OTHER than the companies aren’t even on the radar.  Maybe later down the road I will be able to do more research and have something concrete to report for those of you who want a blogging company like this that works.  SEO is not a “set it and forget it” thing.  It takes work to get your blog to page one of the search engine results.  It doesn’t happen overnight.  Whether you are using a blog from one of these companies or your own blog, you need to do the work.  Just like I taught in my blogging courses, there are a number of things you need to do to get listed in the search engines and maintain those listings.

Maybe one of these companies can make it a bit easier, but I don’t see it at this time.  I was actually hoping that I could promote one or the other of these systems to my readers who don’t want to start from scratch.

The opinions here are MINE.  They are opinions and my personal conclusions.  I did not do an in depth study, just took a cursory look based on the claims of both companies.

I will review more when I have more time.

UPDATE – 7 minutes later, MY blog post (THIS ONE) was listed first on page two of a google search.  Very interesting.  Page 2 of about 5,530,000 results. (Click the image below to see full size.)

Just 7 minutes after writing my post, I was ranking high for my post.

Why is it Taking So Darn Long To Build My Business?

I was having a conversation with a coaching client the other day.  He’s been working his own business for about 10 years now and he’s frustrated!  Here’s what he said to me:

It used to be so easy to market my business online.  I would buy an email list and send out a few emails telling them how having their own business can allow them to fire their boss and have financial freedom.  Next think I knew, I had a whole bunch of people replying wanting more information.  Quite a few of those would join my business.

I asked him “Where are all of those people now?”  He replied that only a small amount of them were still involved in the business.  None were actually working it.  Those who did stay, stayed for the products.

HHMMM…so, those things that you thought were working years ago really didn’t work after all, did they?

People today have heard all of the promises and B.S.  Most people have either been burned by MLM/network marketing or they know someone who has.

So…how do you get past that?

1.  Create relationships with people before they buy your product or join your business.  Social networking is a great way to accomplish this.

2.  Don’t make promises.  Be honest with people.   You are building a business to last a lifetime, not running a “Get Rich Quick” scam.  Let people know up front that this is a real business.  It takes time, money and effort to build.  Financial and time freedom only come AFTER years of hard work.

Those methods may not see instant results, but they will see LASTING results.People will be more likely to stick it out knowing that they are going to have to put in work and time to get results.

I can’t tell you the number of people I’ve talked to that tell me things like “I’ve been talking to everyone for 3 months and am not making any money yet” or “I’ve been putting my business on facebook and twitter and no one is joining.”

That’s because a real business takes time to build and because you can’t just shove your business in people’s faces and expect them to join.

Have an Awesome Day,
Roxanne Green

PS – Don’t forget about my Group Coaching Program taking place in October.  Get signed up now.

 

What is the Best Social Space to Use to Build a Business

QandAsmallHere is another great question sent in by a newsletter reader.  If you have a question, send it to me at roxanne at roxannegreen.com and put NEWSLETTER QUESTION in the subject line.

Roxanne,

You teach social networking to build a business. What is the best social space to use?

Thanks,

J.V. in NJ

Hi J.V.

This is a tricky question.  Social spaces are all over the internet.  The most popular ones are facebook, twitter and pinterest.  But…don’t forget blogging and forums and OPB (other people’s blogs).  The best social space for you will be determined by YOU based on the knowledge you gain about each one.   I give an overview of each one and how to use it in my Social Network Your Way to Cash Self Study Course.

Have an Awesome Day,
Roxanne Green