Tag Archives: Small Businesses

Branding Your Business

Branding your business is one of the biggest things people struggle with.  This is something that has plagued entrepreneurs and small businesses forever.  It is especially hard amongst network marketers and affiliate marketers.

Why would that be?

Network marketers and affiliate marketers tend to take on the persona of the company they are representing and forget that they are building their own business.  I see it on social spaces all the time.  Everyone is screaming their company name.  They put up photos of the company ads that everyone else is using.  You always know who people from XYZ company are because they were all on the same conference call and all heard something on that call that resonated with them.  Therefore,  they run to their social spaces and all post the same blurb or quote or announcement.

As a prospect, if you are friends with more than one person from the same company (which you most likely are because they all tend to run in the same circles and add each others friends) then you see the same photos and status updates over and over.   One of the hardest things for us to do is put ourselves in the shoes of the prospect.

I was thinking of trying a product from a certain company recently.  But…how do I go about figuring out which of the 50 or so distributors of the company I want to buy from?  They all bombard my newsfeed daily on facebook.  But…if they didn’t bombard my newsfeed, would I know who they are?

What is a good “happy medium”?  How do you go about promoting your business, letting people know what you do and letting people get to know you as a person instead of as a business?

Learn exactly how to go about marketing your business on social spaces by setting yourself apart from the crowd of people hollering the company message.

Register below for the call replay and a very special offer.

April 13 Social Space Marketing Call

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I’ve Been Away for a While

On October 1, 2011, our family finally moved back to our hometown of Cato NY so we could be closer to friends and family. I am so happy that we aren’t stuck out at the end of the Earth in a tiny little house in Fair Haven anymore. Our new home is about twice the size of our old one. If I must be in NY (I would prefer to be in a warmer climate) I prefer to live in Cato. It’s a small town…one of the ones where you blink, you miss it…and I love living where I know almost everyone and almost everyone knows me. I go to the store and meet up with at least 5 or 6 people I haven’t seen in a while and am happy to catch up with.

Anyway…We are pretty much settled in and I’m back up and running as a full time work at home mom.

Many of you know that I am a business coach. I help technologically challenged entrepreneurs and small businesses market online using social spaces. I’ve been helping people create an income from home for around 12 years now.

Among others, I teach a course called “Cash in on Your Passion” where I help people figure out what their passion is and how to make money doing what they love. That course is one of my best sellers. Many people who go through the course decide that they either don’t want to build a business from scratch or they just want something where they can basically “paint by numbers” and build a business. For these people, I had nothing to offer them.

That has changed!! I am beginning a new business where I can help people have their own business and all they have to do is “paint by numbers”. Follow the steps, in sequence, and they will be successful. Now…don’t get me wrong…this is NOT something where you can sign up, do nothing and make money. Notice I said “follow the steps, in sequence”. This means there is going to be work that you have to do in order to find success. Honestly, anything that is worth investing time, effort and money into is going to take work. Not one person has ever had a successful business magically appear with their name on the checks. There are unscrupulous people out there that will try to convince you if you give them your hard earned money, you can sit back and do nothing and get paid. If you live in fantasy land, that may work. 😉

I will be updating my blog and letting you know when I am ready to begin accepting business partners to “paint by numbers” with me. In the meantime, if you just can’t wait for the announcement, fill out the form HERE to be put on the Priority Notification List and you will be in the first group to get information about this new business venture.

Stay tuned!! I will be posting updates on a regular basis now that I’m settled in and actually have an office to work in. 🙂