I’ve been approached by reps of both Empower Network and Level One Network recently. I see a lot of Empower and Level One reps posting on facebook, twitter, pinterest, etc…
I decided to take a glance at both companies. They both claim to have a blogging system that gets indexed into the search engines quickly and easily. So…me being me…I tested that theory. I went to Level One Network’s home page and picked a couple of the bloggers on page one to test with. I also went to Empower Network’s facebook page and couple of the more interactive people there and went to their blogs.
So, at this point, I’m using two random blogs from Level One and two random blogs from Empower. This should be a fair test. I looked for posts on each blog where the titles had nothing to do with either company. I know that when I write a post, I can generally google the title within hours and have it show up on page one of the results. When searching for the titles of these four blogs, I found something very interesting.
NEITHER the Empower blogs nor the Level One blogs were showing up on page one of the results. What I did find is a bunch of Level One reps bashing Empower on their blogs and on social spaces. I also found that every blog from each company looks just like the other. I always say “Brand YOURSELF…not some company”. With these companies, however, in order to take advantage of their search engine positioning (if they really have any) you must have your blog be TheirCompayURL.yourusername.com You are not really branding yourself, you are branding THEM.
What is looks like to me is the reps from each company are competing with other reps from that company for the search engine results when people search for the company name. However, posts about something OTHER than the companies aren’t even on the radar. Maybe later down the road I will be able to do more research and have something concrete to report for those of you who want a blogging company like this that works. SEO is not a “set it and forget it” thing. It takes work to get your blog to page one of the search engine results. It doesn’t happen overnight. Whether you are using a blog from one of these companies or your own blog, you need to do the work. Just like I taught in my blogging courses, there are a number of things you need to do to get listed in the search engines and maintain those listings.
Maybe one of these companies can make it a bit easier, but I don’t see it at this time. I was actually hoping that I could promote one or the other of these systems to my readers who don’t want to start from scratch.
The opinions here are MINE. They are opinions and my personal conclusions. I did not do an in depth study, just took a cursory look based on the claims of both companies.
I will review more when I have more time.
UPDATE – 7 minutes later, MY blog post (THIS ONE) was listed first on page two of a google search. Very interesting. Page 2 of about 5,530,000 results. (Click the image below to see full size.)