Tag Archives: Search Engine Results

SEO – Set it and Forget It?

What most people do not realize is that Search Engine Optimization (SEO) is not a “set it and forget it” type of thing.   You have to be constantly doing the right things to rank in the search engines.

It’s also important to note that the results you get today and the results you get a week down the road will be different.  I can do a keyword test today and do another test a week from now on the same keywords and will not get the same results.  That’s why the only time I mention what specific search I did is when I include a screen shot at the time.  If I’m doing research, I document my findings, but do not screen shot it.  That would take up way too much space on my computer and cloud storage.  I am constantly doing research.  However, if I were to provide you with my results from two weeks ago, they would not be the same results today.  When I talk about the search engine results I received, they are current at the time and I screen shot them if I am going to use specifics.

Bottom line, there are many, many factors that go into getting your blog ranked in the search engine results.  This is an ongoing process and is not a “set it and forget it” thing.

 

Marketing Your Business Online

Here is a perfect example of why most people fail miserably when marketing their business online.  I recently wrote a post where I was comparing my initial viewpoint of two new affiliate marketing companies that both offer the same type of products.  This post showed up in the search engine results within 7 minutes of writing it.  A rep of one of the companies found my post in the search engine results.  She made a comment on it.  I replied to her comment and asked her for more information as well as issued a challenge (to ANY members of Empower and/or Level One, including her) which may have proven her point…who knows.

I gave her my email address and told her I wanted more information.  It is now over 10 days later and she has not replied to my comment in any way.

FOLLOW THROUGH!!!  FOLLOW UP!!!

Those are the most important words any online marketer can remember.  You can be out there all day long posting in different places on the internet, but if you don’t follow up on those posts, you are dead in the water.  You will just keep struggling and struggling and continue to get nowhere.  The goal for any online marketer should be to get more users of your product or service and/or get more business partners.  If you aren’t following up with those who ask you for information, you are on the losing end.

I recently looked into the basic packages of both Empower and Level One networks so I could evaluate their material and see which company (if either) is in line with what I teach and beneficial to my readers/subscribers.

I have chosen one over the other.  There are a few very simple reasons why.

1.  I like Empower’s blogging platform better than Level One’s.  I feel it will be easier for the people I recommend it to.

2.  The residual (monthly commission) potential is greater with Empower than Level One.

3.  The training for Empower is more simplified than the Level One training.  My tribe is used to simple because it’s how I teach.

4.  When I was looking online for comparisons between the two, the majority of what I found was Level One affiliates bashing Empower.

5.  I love that Empower gives you information right up front (during signup) regarding the compensation plan and the legalities of your business.

 

Empower Network vs Level One Network

I’ve been approached by reps of both Empower Network and Level One Network recently.  I see a lot of Empower and Level One reps posting on facebook, twitter, pinterest, etc…

I decided to take a glance at both companies.  They both claim to have a blogging system that gets indexed into the search engines quickly and easily.  So…me being me…I tested that theory.  I went to Level One Network’s home page and picked a couple of the bloggers on page one to test with.  I also went to Empower Network’s facebook page and couple of the more interactive people there and went to their blogs.

So, at this point, I’m using two random blogs from Level One and two random blogs from Empower.  This should be a fair test.  I looked for posts on each blog where the titles had nothing to do with either company.  I know that when I write a post, I can generally google the title within hours and have it show up on page one of the results.  When searching for the titles of these four blogs, I found something very interesting.

NEITHER the Empower blogs nor the Level One blogs were showing up on page one of the results.  What I did find is a bunch of Level One reps bashing Empower on their blogs and on social spaces.  I also found that every blog from each company looks just like the other.  I always say “Brand YOURSELF…not some company”.  With these companies, however, in order to take advantage of their search engine positioning (if they really have any) you must have your blog be TheirCompayURL.yourusername.com  You are not really branding yourself, you are branding THEM.

What is looks like to me is the reps from each company are competing with other reps from that company for the search engine results when people search for the company name.  However, posts about something OTHER than the companies aren’t even on the radar.  Maybe later down the road I will be able to do more research and have something concrete to report for those of you who want a blogging company like this that works.  SEO is not a “set it and forget it” thing.  It takes work to get your blog to page one of the search engine results.  It doesn’t happen overnight.  Whether you are using a blog from one of these companies or your own blog, you need to do the work.  Just like I taught in my blogging courses, there are a number of things you need to do to get listed in the search engines and maintain those listings.

Maybe one of these companies can make it a bit easier, but I don’t see it at this time.  I was actually hoping that I could promote one or the other of these systems to my readers who don’t want to start from scratch.

The opinions here are MINE.  They are opinions and my personal conclusions.  I did not do an in depth study, just took a cursory look based on the claims of both companies.

I will review more when I have more time.

UPDATE – 7 minutes later, MY blog post (THIS ONE) was listed first on page two of a google search.  Very interesting.  Page 2 of about 5,530,000 results. (Click the image below to see full size.)

Just 7 minutes after writing my post, I was ranking high for my post.