I was having a conversation with a coaching client the other day. He’s been working his own business for about 10 years now and he’s frustrated! Here’s what he said to me:
It used to be so easy to market my business online. I would buy an email list and send out a few emails telling them how having their own business can allow them to fire their boss and have financial freedom. Next think I knew, I had a whole bunch of people replying wanting more information. Quite a few of those would join my business.
I asked him “Where are all of those people now?” He replied that only a small amount of them were still involved in the business. None were actually working it. Those who did stay, stayed for the products.
HHMMM…so, those things that you thought were working years ago really didn’t work after all, did they?
People today have heard all of the promises and B.S. Most people have either been burned by MLM/network marketing or they know someone who has.
So…how do you get past that?
1. Create relationships with people before they buy your product or join your business. Social networking is a great way to accomplish this.
2. Don’t make promises. Be honest with people. You are building a business to last a lifetime, not running a “Get Rich Quick” scam. Let people know up front that this is a real business. It takes time, money and effort to build. Financial and time freedom only come AFTER years of hard work.
Those methods may not see instant results, but they will see LASTING results.People will be more likely to stick it out knowing that they are going to have to put in work and time to get results.
I can’t tell you the number of people I’ve talked to that tell me things like “I’ve been talking to everyone for 3 months and am not making any money yet” or “I’ve been putting my business on facebook and twitter and no one is joining.”
That’s because a real business takes time to build and because you can’t just shove your business in people’s faces and expect them to join.
Have an Awesome Day,
PS – Don’t forget about my Group Coaching Program taking place in October. Get signed up now.