Roxanne,

I am struggling with following your advice on something.  In your 6 week course you told us not to be ashamed of MLM and we should go ahead and put in our profiles that we are network marketers.  But, so many people think bad of what I do and I don’t want to chase them away.  What do you suggest?

J.L.

Hi J.L.,

The only people who will be looking at your profile are people who already know, like and trust you because you are going to use the attraction marketing methods I taught you.  If you have clearly defined your target market, those people will only be curious enough to learn more about you AFTER they like what you are saying on social spaces. 

So…don’t be ashamed of who you are and what you do.  Embrace it and put it in your “About Me” statement.

First, let’s define “Target Market”.  Your target market is your perfect client, customer or business partner.

In order to find them, you must first define them.  Think of your perfect customer, client or business partner.  What do they look like?  What do they do?  What qualities do they posses?  Be specific.  The more specific, the better.  “Someone who wants my product/service/to join my business” is NOT specific enough.  You must define who that person is.  For example, if you have a product that helps regulate blood sugar, your target market would be someone with diabetes.  You might find them in a diabetes support group.

Once you have CLEARLY defined your target market, you can find them easily by asking yourself “Where might this person “hang out” online?

Now that you know who they are and where they hang out, go find them.  DO NOT pitch your product/service/business to them.  Simply interact with them online.  Make sure your profile clearly states what you do and who you are looking for.  Let them ask you once they get to know you.

Want to find out more about social networking to build your business?  It’s not too late to join my 6 Week Social Network Your Way to Cash course.  It’s already underway, but you can listen to the recordings.  (Week two was delayed a week due to a family emergency on my part, so the course will run one week longer than expected.)