Tag Archives: Own Business

Branding Your Business

Branding your business is one of the biggest things people struggle with.  This is something that has plagued entrepreneurs and small businesses forever.  It is especially hard amongst network marketers and affiliate marketers.

Why would that be?

Network marketers and affiliate marketers tend to take on the persona of the company they are representing and forget that they are building their own business.  I see it on social spaces all the time.  Everyone is screaming their company name.  They put up photos of the company ads that everyone else is using.  You always know who people from XYZ company are because they were all on the same conference call and all heard something on that call that resonated with them.  Therefore,  they run to their social spaces and all post the same blurb or quote or announcement.

As a prospect, if you are friends with more than one person from the same company (which you most likely are because they all tend to run in the same circles and add each others friends) then you see the same photos and status updates over and over.   One of the hardest things for us to do is put ourselves in the shoes of the prospect.

I was thinking of trying a product from a certain company recently.  But…how do I go about figuring out which of the 50 or so distributors of the company I want to buy from?  They all bombard my newsfeed daily on facebook.  But…if they didn’t bombard my newsfeed, would I know who they are?

What is a good “happy medium”?  How do you go about promoting your business, letting people know what you do and letting people get to know you as a person instead of as a business?

Learn exactly how to go about marketing your business on social spaces by setting yourself apart from the crowd of people hollering the company message.

Register below for the call replay and a very special offer.

April 13 Social Space Marketing Call

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Why is it Taking So Darn Long To Build My Business?

I was having a conversation with a coaching client the other day.  He’s been working his own business for about 10 years now and he’s frustrated!  Here’s what he said to me:

It used to be so easy to market my business online.  I would buy an email list and send out a few emails telling them how having their own business can allow them to fire their boss and have financial freedom.  Next think I knew, I had a whole bunch of people replying wanting more information.  Quite a few of those would join my business.

I asked him “Where are all of those people now?”  He replied that only a small amount of them were still involved in the business.  None were actually working it.  Those who did stay, stayed for the products.

HHMMM…so, those things that you thought were working years ago really didn’t work after all, did they?

People today have heard all of the promises and B.S.  Most people have either been burned by MLM/network marketing or they know someone who has.

So…how do you get past that?

1.  Create relationships with people before they buy your product or join your business.  Social networking is a great way to accomplish this.

2.  Don’t make promises.  Be honest with people.   You are building a business to last a lifetime, not running a “Get Rich Quick” scam.  Let people know up front that this is a real business.  It takes time, money and effort to build.  Financial and time freedom only come AFTER years of hard work.

Those methods may not see instant results, but they will see LASTING results.People will be more likely to stick it out knowing that they are going to have to put in work and time to get results.

I can’t tell you the number of people I’ve talked to that tell me things like “I’ve been talking to everyone for 3 months and am not making any money yet” or “I’ve been putting my business on facebook and twitter and no one is joining.”

That’s because a real business takes time to build and because you can’t just shove your business in people’s faces and expect them to join.

Have an Awesome Day,
Roxanne Green

PS – Don’t forget about my Group Coaching Program taking place in October.  Get signed up now.

 

How to Turn an Everyday Expense into an Income

I’ve found a great way to make money from home. In the past, I have tried selling all kinds of things from nutritional supplements to lingerie. Loved the lingerie home parties, but people can only buy so much of the stuff and then they are done. Nutritional supplements are great but they are one of the first things to go when people start cutting back on their budget.

Before I go any further, let me tell you…I LOVE residual income and leveraging the efforts of others. I love the idea of getting paid from not only my efforts, but the efforts of others. I had someone ask me once…”Would you rather get paid for only 100% of the effort you put into something or 10% of the efforts of a few hundred people?” Well…it makes sense that 10% of the efforts of a few hundred people will pay more than 100% of the effort I put in. And my love of network marketing was born. (If you are unsure what I’m talking about, view the brochure “Are You Walking Past a Fortune?” here. This was written by my good friend, Tom ‘Big Al’ Schreiter.)

Many network marketing/direct sales companies have great products. I, however, was looking for a company with products that people buy anyway. This way, all I have to do is show them how to shop at a different store and help them show others. The company I found has everything you would find at a department/drug store. Toothpaste, shampoo, first aid supplies, household cleaners, candles, and a wide range of everything.

Here’s how it works…between everyone you talk to and everyone they talk to and everyone they talk to, eventually have 8 to 10 regular users of the product and 1 out of those who wants to build their own business. Then you will be making around $500 extra per month.

What could you do with an extra $500/mo?

I learned early on that it was best to leverage the time and effort of others as well as my own time and effort. Once I build my business big enough, I will be able to sit back and relax and collect a check for the rest of my life. Build it once, build it big and retire.

Do you think you could ever work for 10 years and retire with an income for life from your job? I doubt that would ever happen. Join me in business. You will be in business for yourself but not by yourself.

Today is the first day of the rest of your life. What will you do with it?

I’ve Been Away for a While

On October 1, 2011, our family finally moved back to our hometown of Cato NY so we could be closer to friends and family. I am so happy that we aren’t stuck out at the end of the Earth in a tiny little house in Fair Haven anymore. Our new home is about twice the size of our old one. If I must be in NY (I would prefer to be in a warmer climate) I prefer to live in Cato. It’s a small town…one of the ones where you blink, you miss it…and I love living where I know almost everyone and almost everyone knows me. I go to the store and meet up with at least 5 or 6 people I haven’t seen in a while and am happy to catch up with.

Anyway…We are pretty much settled in and I’m back up and running as a full time work at home mom.

Many of you know that I am a business coach. I help technologically challenged entrepreneurs and small businesses market online using social spaces. I’ve been helping people create an income from home for around 12 years now.

Among others, I teach a course called “Cash in on Your Passion” where I help people figure out what their passion is and how to make money doing what they love. That course is one of my best sellers. Many people who go through the course decide that they either don’t want to build a business from scratch or they just want something where they can basically “paint by numbers” and build a business. For these people, I had nothing to offer them.

That has changed!! I am beginning a new business where I can help people have their own business and all they have to do is “paint by numbers”. Follow the steps, in sequence, and they will be successful. Now…don’t get me wrong…this is NOT something where you can sign up, do nothing and make money. Notice I said “follow the steps, in sequence”. This means there is going to be work that you have to do in order to find success. Honestly, anything that is worth investing time, effort and money into is going to take work. Not one person has ever had a successful business magically appear with their name on the checks. There are unscrupulous people out there that will try to convince you if you give them your hard earned money, you can sit back and do nothing and get paid. If you live in fantasy land, that may work. 😉

I will be updating my blog and letting you know when I am ready to begin accepting business partners to “paint by numbers” with me. In the meantime, if you just can’t wait for the announcement, fill out the form HERE to be put on the Priority Notification List and you will be in the first group to get information about this new business venture.

Stay tuned!! I will be posting updates on a regular basis now that I’m settled in and actually have an office to work in. 🙂