What is your mindset?
It has been said that we have been doing network marketing since we were little so why not get paid for it.
I used to call my son the “Infomercial Kid”. He would run into the kitchen or my office and say “MOM…guess what you can get for just 3 easy payments of XXX”. He was always asking for the next greatest thing and telling me why I should get it for him.
He would be GREAT at network marketing/MLM/direct sales, right?
NO!! He wants nothing to do with sales even though he is a natural salesperson. He has been “wheeling and dealing” since he was little. For example, this summer, he traded a cell phone and a gun for a snowmobile, then traded the snowmobile for a dirt bike with a blown motor, then traded the dirt bike for a chopper bike and then traded the chopper for a “crotch rocket” and then sold that for $1,000. This entire process took about 2 weeks. So…he started out with a cell phone and a gun and two weeks later had $1,000. This is what he does when he needs/wants money. He is now in the process of trading up to a truck. He started with a mini bike that he traded something to one of his friends for and he is up to a nice four wheeler. Another friend wants to trade his road bike for the four wheeler and then he hopes to trade that for a truck.
This kid was made for sales. But…his mindset is that he hates sales. WHAT? How can that be?
There is a negative connotation around the word selling. We do recommend and promote every day. However, as soon as we add the business aspect in, everything changes. OUR mindset changes. We no longer think of it as recommending and promoting, but as making money.
I have a couple friends who are Direct TV customers. They are always talking about how they get their Direct TV service for free because they get $10/month off their bill for each person they refer as customers. One of them even told me how she got three people on a bus ride one day to sign up for their own Direct TV accounts and that meant $30 per month off her bill from people she didn’t even know. She met them on the bus.
I approached this same friend and told her how network marketing would be perfect for her to make an income from home. She signed up with me but did NOTHING. Sponsored no one. Had no customers. She quit and told me that she just couldn’t do “this whole MLM thing” because it’s “too hard”. I wondered how that even made sense.
It was around that time that I decided I needed to be able to teach my new people better ways of acquiring customers and business partners. I needed to come up with ways that did not require the person to feel like they were “selling”. That’s how I came up with using social spaces to market my business. I never again had to ask anyone to buy my products or join my business. I just get out there and be social (just like my friend did on the bus) and people were coming to me asking “How can I make money doing what you do?” or many just went to the website and purchased products.
Interested in learning more? Join my October 2012 Group Coaching.