Tuesday, May 7th, 2013 at
I’ve had many people ask me how online marketing differs from in person marketing. The short answer…
Why would I say that? Just like in person, when you are using social spaces online to prospect (market your business), you are dealing with real people. Many people mistakenly think that they should conduct themselves differently online than the do offline. That couldn’t be further from the truth.
Many times in my trainings, I’ve said “If you wouldn’t say or do it offline, don’t say or do it online”. The next time you feel the need to scream at everyone you know on social spaces about your wonderful business, STOP!! THINK!! Ask yourself…would I do or say this in person?
Shouting about your business online is like jumping on a table in the middle of a party and yelling about your business. However, if you set up your profile properly, you can be the interesting person who everyone wants to ask about their business. People will come to you and ask you to tell them more if they like what you’ve set up on your profiles.
This is why a clear, concise, “About Me” statement on your cover photo is so important. It’s also important that you learn how to properly repost photos so you are not sending people to the sites of other reps when you post them. There are many, many ways you can go about setting up your profile so when you do go out (on social spaces) and socialize, people will come look to find out who you are and what you do.
Friday, January 11th, 2013 at
Two words – NAKED THERAPY – Yup…that’s what I said.
There are so many people without jobs and claiming they “just can’t make money in today’s economy”.
I’ve said this before and I’ll say it again. It’s all about finding something people will pay for.
I turned on the Jeff Probst Show this morning and he had a “Naked Therapist” on the show. Naked therapy? I was appalled but had to see what this was all about because this woman is saying her business is BOOMING.
She is claiming that she helps men through their “issues” by getting naked on a webcam when she talks to them. However, she let the show tape the beginning of one of her sessions. When the “session” started, the guy had real issues he wanted to talk about. She took off her clothes and all of a sudden he says he has no issues. He is all of a sudden a “Happy Camper”. And she honestly thinks she is helping him.
I’m not here to address the morality of this “therapist”. I am here to tell you that if you think outside the box and roll with today’s trends, you CAN make money.
People do not pay for things they NEED, they pay for things they WANT.
There is not one of us who NEEDS a huge TV that takes up half of a wall. That is something that sells.
There is not one of us who NEEDS the latest gaming equipment. That is something that sells.
What does this mean for your business? STOP thinking of marketing to people who you think NEED your product or service and market to people who WANT your product or service.
Thursday, December 13th, 2012 at
The ancient Mayan calendar ends on 12/21/12. Many people think the world will end on that day as well.
I recently did a training call on using social networking to build a home based business. I offered $150 off two of my popular programs. One of these programs is a group coaching that begins in January 2013.
This morning I woke up to an email from a call participant who actually told me he can’t purchase the group coaching because his business is “on hold until after 12/21/12″ in case the Mayans are right and the world is ending.
So…what if the world DOES end on that date? Are you taking your money with you when you die? And, even if you survive, money will be useless so what kind of an excuse is that?
Some people will make any excuse they can to not move forward and better their lives. Are you sitting around waiting for the world to end? What if it doesn’t? Then you’ve wasted a lot of time you could be using to build your business.
Monday, September 3rd, 2012 at
The Economy Sucks!!
Honestly I’m so sick and tired of having people blame the economy for their lack of effort in building their business.
Seriously…NASCAR racing season is going to be ending soon. Have you seen the people in the stands this year? Every time I watch a race, the stands are full of people and there are all kinds of RVs parked there for the weekend. Do you have any idea what people pay for tickets to these races? The AVERAGE cost of a nascar ticket is $88. Even if the stands aren’t completely full, there are a LOT of people spending $88 each to attend a race.
Football season is starting. The average cost of a ticket to a football game is $75. Next time you are watching a game, look at the stands and see all of the people spending $75 each to attend that game.
So many people eat out these days. I am actually amazed at the number of women who don’t cook. Depending on where you live, you are spending an average of $50 or more for dinner for a family of four. EVERY DAY!!
The average family spends $75 a month on cable television. How does cable television help you make money?
The average network marketer spends $500 to get started, $100/month on products and $2,000 or more on training (where the majority of them learn ineffective marketing methods). The average network marketer does not even make enough money to pay for their products.
What can we learn from all of these statistics?
People spend money on things they WANT. They spend money on things they perceive will make their lives easier or better.
So…in the words of Tom “Big Al” Schreiter…”If building your business was a crime, would there be enough evidence to convict you?”
Saturday, August 11th, 2012 at
Here is the next awesome question I received. Keep them coming.
You said in a previous answer that the average network marketer sponsors 2.5 people and it’s because many sponsor no one. Why is that? Why is there so many people who sign up and do nothing?
Discouraged in NJ
Great question. In this industry, the only way for it to work for the company and the big income earners is if there are a large number who do nothing but buy products each month. Many companies are not set up to be “customer friendly” so people have to join to get the “good prices”.
The majority of people who do bring others in don’t really know how they got those people to sign up. Then, they, as the upline, attempt to teach their people how to sponsor others. However, most times, they are teaching ineffective marketing methods. Occasionally, those ineffective methods work to bring in one or two people so those one or two get taught the same ineffective marketing methods and so forth. This is why most just give up and keep buying the products. Most MLM companies have great products.
However, if people are taught how to attract people the right way, that average would be much higher.
Don’t forget to get signed up for the Pinterest marketing class at http://roxannegreen.com/pinterestmarketingclass
Have an Awesome Day,