Branding your business is one of the biggest things people struggle with. This is something that has plagued entrepreneurs and small businesses forever. It is especially hard amongst network marketers and affiliate marketers.
Why would that be?
Network marketers and affiliate marketers tend to take on the persona of the company they are representing and forget that they are building their own business. I see it on social spaces all the time. Everyone is screaming their company name. They put up photos of the company ads that everyone else is using. You always know who people from XYZ company are because they were all on the same conference call and all heard something on that call that resonated with them. Therefore, they run to their social spaces and all post the same blurb or quote or announcement.
As a prospect, if you are friends with more than one person from the same company (which you most likely are because they all tend to run in the same circles and add each others friends) then you see the same photos and status updates over and over. One of the hardest things for us to do is put ourselves in the shoes of the prospect.
I was thinking of trying a product from a certain company recently. But…how do I go about figuring out which of the 50 or so distributors of the company I want to buy from? They all bombard my newsfeed daily on facebook. But…if they didn’t bombard my newsfeed, would I know who they are?
What is a good “happy medium”? How do you go about promoting your business, letting people know what you do and letting people get to know you as a person instead of as a business?
Learn exactly how to go about marketing your business on social spaces by setting yourself apart from the crowd of people hollering the company message.
Register below for the call replay and a very special offer.