Tag Archives: Circles

Branding Your Business

Branding your business is one of the biggest things people struggle with.  This is something that has plagued entrepreneurs and small businesses forever.  It is especially hard amongst network marketers and affiliate marketers.

Why would that be?

Network marketers and affiliate marketers tend to take on the persona of the company they are representing and forget that they are building their own business.  I see it on social spaces all the time.  Everyone is screaming their company name.  They put up photos of the company ads that everyone else is using.  You always know who people from XYZ company are because they were all on the same conference call and all heard something on that call that resonated with them.  Therefore,  they run to their social spaces and all post the same blurb or quote or announcement.

As a prospect, if you are friends with more than one person from the same company (which you most likely are because they all tend to run in the same circles and add each others friends) then you see the same photos and status updates over and over.   One of the hardest things for us to do is put ourselves in the shoes of the prospect.

I was thinking of trying a product from a certain company recently.  But…how do I go about figuring out which of the 50 or so distributors of the company I want to buy from?  They all bombard my newsfeed daily on facebook.  But…if they didn’t bombard my newsfeed, would I know who they are?

What is a good “happy medium”?  How do you go about promoting your business, letting people know what you do and letting people get to know you as a person instead of as a business?

Learn exactly how to go about marketing your business on social spaces by setting yourself apart from the crowd of people hollering the company message.

Register below for the call replay and a very special offer.

April 13 Social Space Marketing Call

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What is MLM or Network Marketing?

I had not intended to actually begin my business until December 1, 2012.  I had a few things that I needed to finish up during the month of November before I could concentrate fully on getting my new business up and running.

That plan, however, was derailed, but it was derailed in a good way.  I have had quite a few people already ask if they could join my new business.

THIS  is what I teach people.  People join people they know, like and trust.  I’ve positioned myself over the years in front of these people.  They didn’t even know yet what company I was joining, but said “I want to be on your team”.   That is powerful.  My new business is an MLM (Network Marketing) company.

What is MLM or Network Marketing?

Let me first explain what happened to me in 1985 shortly after I graduated high school.  I was approached by a gentleman who was involved in a company called Amway.  He explained the business to me by drawing a bunch of circles on a white board and talking about leveraging the time and efforts of others.  He explained a business where you not only get paid on your efforts but on the efforts of everyone you bring in as a business partner and everyone they partner with and so forth.   I LOVED that concept.  I’m always looking for ways to work smarter, not harder.

However, I was young and didn’t really understand what I had.  I tried this whole thing called Network Marketing or MLM (Multi Level Marketing) and it just didn’t work so I quit.  I joined a few different companies over the years, but really didn’t know what I was doing or how to do it.  About 12 years ago I decided to buckle down and really learn this business.  I got involved with a home party company called Petra Fashions.   I would go to people’s homes and do parties for them and sell lingerie.  I loved it!!  I had fun, I made money and it was great.  After a few years, my friends and their friends and everyone I talked to had more lingerie than they knew what to do with and the business just kind of fizzled out.

That’s when I realized if I was going to do this and have it last, I needed products that people would want to purchase over and over again.  Consumable products.  Over the past 10 years, I joined a couple different companies and learned a LOT through trial and error.  Most was error, but that taught me what doesn’t work.  In 2005 I joined a company and took all that I learned over the years and implemented some strategies (still learning more as time went by) and built a good sized business.  I was having fun and making money and it was the best of both worlds.  During that time, I was also teaching classes for people who were building businesses just like me.

In 2010, I decided that teaching was what I felt led to do.  I also, however, felt that being involved in my own MLM company while coaching others would be a conflict of interest.  I didn’t want my clients to feel uncomfortable thinking I may want them to join my business.  So, I left my network marketing company and began my coaching business.  Over the past two years I realized something.  I was teaching others to be successful in THEIR businesses and they were making more money than I was doing coaching.

So…after some soul searching and talking to others, I decided to get back into MLM because I was leaving a lot of money on the table.

Here’s the best part about working an MLM company…I get paid a commission on anything that people purchase from my site.  Just like any other sales person in the world.  The difference is that I get a larger commission than most salespeople do.  Most times, a salesperson sells a product and they get a very low percentage of the cost of the product.  This is because in order to bring the product to market, the product generally goes through channels.  The more people and advertising involved in bringing a  product to the end consumer, the less commission can be paid to the salesperson.  Even large stores like Walmart or Target or Wegmans, etc… have costs involved with bringing their products to the end consumer.  This means either the price goes up or the store gets less money.   With MLM, the product generally goes direct from the manufacturer to the consumer.  The person who introduces the consumer to the product gets a bigger portion of the pie because there are no other channels involved.  No advertising.  It’s all word of mouth by the independent representative (rep) to the consumer.

There is a popular program out there by Direct TV.  If a Direct TV customer recommends the company to a friend and the friend starts their own service, Direct TV gives a $10 credit for 10 months to the person who referred the new customer.  BUT…in this case, they are capped at the amount of their bill.   If their bill is $50/mo and they refer 10 friends, they only get a $50 credit for 10 months.  After the 10 months, they are done.  But…with MLM, I continue to get paid a commission (actual money, not just a credit on my products) as long as the person remains a customer or a rep.