Really? The Economy Really Sucks, Huh?

Two words – NAKED THERAPY – Yup…that’s what I said.

There are so many people without jobs and claiming they “just can’t make money in today’s economy”.

I’ve said this before and I’ll say it again.  It’s all about finding something people will pay for.

I turned on the Jeff Probst Show this morning and he had a “Naked Therapist” on the show.  Naked therapy?  I was appalled but had to see what this was all about because this woman is saying her business is BOOMING.

She is claiming that she helps men through their “issues” by getting naked on a webcam when she talks to them.  However, she let the show tape the beginning of one of her sessions.      When the “session” started, the guy had real issues he wanted to talk about.  She took off her clothes and all of a sudden he says he has no issues.  He is all of a sudden a “Happy Camper”.  And she honestly thinks she is helping him.

I’m not here to address the morality of this “therapist”.  I am here to tell you that if you think outside the box and roll with today’s trends, you CAN make money.

People do not pay for things they NEED, they pay for things they WANT. 

There is not one of us who NEEDS a huge TV that takes up half of a wall.  That is something that sells.

There is not one of us who NEEDS the latest gaming equipment.  That is something that sells.

What does this mean for your business?  STOP thinking of marketing to people who you think NEED your product or service and market to people who WANT your product or service.

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