Success in a Tough Economy

HI - Nice to see you again. Have you sent any greeting cards recently?

We hear every day of people losing their jobs, their homes, their vehicles, and their hope.

Many people are turning to a home based business for help.  There are many things to keep in mind when you are looking for a home business.  One important thing is that there are a lot of scams out there.  The FTC (Federal Trade Commission) is cracking down on these scams, but there are so many of them, they can’t get to all of them.  What that means for you is that when you are looking – you will find a lot of these scams.  Here are some rules that the FTC has put in place to help us:

1.  We (advertisers of a business) must not make income claims.  If we insist on telling you (people looking for a business) that it’s possible to make $10,000 per month, we must also tell you that there are many, many people making a LOT less than that per month.  YOUR success or failure depends on what YOU put into the business.  You can NOT sign up, do nothing and get rich and we can’t claim that you can.

2.  The FTC is going to be looking at a thing we call autoship (AKA auto order, standing order, monthly insurance program, monthly required purchase).  They are going to look at the number of reps and see how many of those reps are purchasing just the required amount each month.  If the majority of reps are purchasing only the required amount and no more, the FTC is going to say that this proves that the product(s) are not something people would buy if there were no business opportunity attached.

Most of you know that I am a professional network marketer. I’ve done a lot of research the past few years and listened to a lot of the big income earners in this industry. One secret that I’ve learned is that in order to build a huge team of customers and business builders, you must have a product (or products) that need no explanation. For example, Avon is one of the largest network marketing companies there is. There is one simple reason for this. Look through an Avon catalog. Do you see any products in there that need videos, handout sheets, or presentations to explain them? Are there any products that people will say “Why in the world would I need that?” NO. They sell products that require no lengthy explanations and everyone knows what cosmetics, skin care, hair care, jewelry and all of the other things are. People buy these things anyway. They simply redirect money that they are spending now to a new store. That is why Avon has a high mix of customers and reps.

With the new FTC rulings, they are going to be looking at companies even closer. They want to know a few things. They want to know if the reps are buying more than their required autoship amount of product. They want to know if there are as many (if not more) “just customers” as there are reps. This is where having a competitively priced product is so very important.

After talking with and listening to many of these top income earners, they have all said the same thing. Having customers AND retaining them is the key to their success. The key is having a product that everyone purchases now and helping them get that product cheaper and of the same or better quality. That should not be hard for ANY network marketing company.

I have found a company just as I described. The products are something we all buy. We all use them. They require no special explanation. I don’t have to convince anyone that when they are living paycheck to paycheck that they have to spend money they don’t have on something new. I’ve already signed up product users because everyone uses these things anyway. Why wouldn’t someone want to spend less money to get products they use already?

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Today is the first day of the rest of your life.
What will you do with it?

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Filed under: Instruction • Internet Tips • Working From Home

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