Mocha Bliss…Clarity in Marketing
I went to McDonalds in Wolcott NY the other day to drop my daughter’s boyfriend off at work. My daughter talked me into going inside and getting something to eat. I decided to just get a breakfast sandwich. As we were waiting in a long line, we see this sign:
And I say to my daughter…OOOHHHH….Mocha Bliss Hot or Iced. That looks good. Let’s get an iced one and we’ll split it. She agrees. We get to the counter and I order our food. Then I say “and a medium iced mocha bliss”. The RUDE clerk looks at me and she loudly says (in a condescending tone) “WHAT?? There’s no such thing as a mocha bliss” I point to the sign and ask her why it says Mocha Bliss Hot or Iced. She proceeds to rudely inform me of the choices for the mocha coffee. I can either have an iced mocha or a mocha frappe. I look at her, then the sign, then my daughter with a confused look on my face and say “I guess I want the mocha frappe”. She sneers at me and mutters “Mocha bliss…jeez”.
Now…why in the world would McDonalds put up a sign that says Mocha Bliss if the nitwits working the register have no clue what you want when you order one??? Most likely because some marketing “expert” thought it would be a good idea. They didn’t understand how to be CLEAR in their advertising. The marketing “expert” had no clue how their “slogan” would be received by others. And the cashier selling the products had no clue how to be diplomatic and provide CUSTOMER SERVICE.
Like this post? Subscribe to my RSS feed and get loads more!