I’ve received this question from a number of my readers and newsletter subscribers so I wanted to address it here in public. I’ve combined all of the questions into one and will post the question(s) and my response.
You have said that you never want to promote a system, you always want to promote yourself. You have also told us that using blog systems like Empower is promoting them and not us. It has also been said that we should host our own blog so we control it, not someone else. It seems like you are going against everything you’ve taught by promoting Empower Network. Why is that?
These are all great questions and you are correct. Generally I say that you should host and control your own blog. However…that has stopped many of you from blogging because you don’t know and/or don’t want to learn how to do that. Empower is the next best option IF you don’t want the hassle of setting everything up yourself.
You can certainly use the Empower system to promote yourself. They actually encourage you to do that. If you don’t have a company, you can certainly promote EN. And, if you don’t want the hassles of teaching blogging to your team, you can always just plug them into EN to get the blog all set up and optimized for them and the training to go with it.
It’s all totally up to you. I’m only suggesting the Empower Network system as the next best option for those of you who don’t want the hassle of setting up and hosting your own blog. I will always say that controlling your own is best. No question. But that does require learning what to do and how to do it.